In years past, the week leading up to Christmas typically includes higher sales of edibles (37%), capsules, tinctures, topicals (50%), and beverages. Edibles higher across the board, but sweets like cookies, brownies, blondies, and chocolate see the highest jumps during this time.
What’s the take away?
Consumers are budget conscious and value minded due to COVID and economic concerns. Retail analysts predict less traditional gifts with experience-based gifts getting more traction this year. If cannabis retailers can synthesize these trends into their marketing mix and messaging, both businesses and consumers can end the year on a high note.